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CryptoCoinNews – Natural Capital Assets – What Are They And How Can They Make A Difference?

By Jillian Godsil -, June 23, 2018

If you lost a sibling to starvation the tragedy might take you down with it – or create a drive to not only avoid a similar fate but to make a difference in the world. This is the tragedy that formed David Kam’s thinking. An immigrant with his parents arriving in Canada, David was very conscious of his ethnic background. A member of the Hakka people from China, his indigenous culture spoke of owning no land, of being a displaced tribe – while Hakka literally translates as “outsiders” or “guest family”.

He studied engineering in Canada before segueing into bottled drinks, creating an energy drink that he called E=MC2 in 1993. He pitched it again and again to Pepsi Cola executives receiving numerous rejections as he was ahead of his time. Finally he found a line manager who had 20% latency on his production line and was willing to take a risk. Within a matter of years, his energy drink was outselling the Pepsi brand and generating greater profit margins.

So far so good. Then, in 2000, Kam experienced a number of further personal tragedies: his father died, his Godsister lost her entire family in an air accident and he had a personal epiphany on what he wanted to do with his life.

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